Affiliate marketing is one of the funnest ways to make money with your blog.
It’s a lot more exciting than making money with ads or CPA offers.
There’s nothing quite like talking about something you’re interested in and then recommending a product or service that is directly related to your topic, and that will actually HELP your reader.
It’s also really fun because you’re not tricking people or being sleazy.
You’re sharing your thoughts and experiences about a product and then letting the reader decide to buy on their own.
It’s really as simple as that.
Today, I want to share with you 5 tips to increase your affiliate commissions for 2017.
Here they are!
1. Recommend and influence your reader, not SELL them products and services
One of the biggest problems new affiliate markets have is that they don’t know how to properly position an affiliate product.
Even intermediate affiliates have this problem.
Your job is NEVER to sell a product.
That’s the job of the product owner and the sales page of the actual product.
Your JOB is to recommend something. To Influence them in a way that gets their mind pointed in the direction of the product.
You see, most people don’t know a thing about what you’re talking about.
Someone looking to put on 40 pounds of muscle doesn’t know how to eat and how to work out (typically).
There are obviously hundreds of exercise programs and nutrition programs you could promote.
But WHY should they choose the product you are recommending?
But more importantly, Why should they listen to you at all?
To build trust and authority, and ultimately this is the real reason anyone will buy something from you, you need to speak to your reader in a way that works.
And to do that with affiliate products is to recommend them a product. NOT sell it.
Here’s how you do it, in a nutshell of course!
Just educate them on the product you’re recommending.
Educate them on the importance of needing to eat well, needing to eat during specific times during the day, needing to perform certain exercises when you’re new, and when to perform them and how often.
Just providing this information is incredibly useful.
A newbie will LOVE you for the info and new insights they’ve just learned.
Then, with this new knowledge in mind, they are more receptive to your product recommendation.
You can then tell them that this particular exercise program and nutrition program combo is a great solution for beginners, because it shows you step by step what exercises to do and how to do them, as well as gives you meal plans that tells you exactly what you need to eat and at what times of the day to help you grow the most amount of muscle in the least amount of time.
With that in mind, they will be much more receptive to your marketing message.
Notice you’re not SELLING the product. You’re merely talking about it. And you’ve already warmed them up to it by educating them on important principles of bodybuilding – of which they can achieve faster if they choose to buy the product.
2. Be USEFUL but incomplete
One of the most important marketing lessons I ever learned is “useful but incomplete”.
What does this mean?
Essentially, it means you want to be very helpful to your readers, but there’s always something MISSING.
It’s VERY important to leave something out.
Because if you give your readers EVERYTHING, then why would they ever need to buy anything?
They already have it all.
So if you want to teach people how to DJ, then you can’t show them EVERYTHING about DJing.
You’ll never be able to sell anything (well maybe some DJ equipment).
But if your goal is to sell a course about DJing, then you simply cannot teach people all they need to know about DJing.
What you want to do is teach them USEFUL things.
Enough so they can see that you know what you are talking about, that they feel they can learn from you, and that you have more behind the curtains for them.
Give them enough to see what they can expect to learn from you.
And then let them decide if they want to purchase your product (or your affiliate product).
That’s the holy grail of making sales.
You give them a little bit. A taste of it. And it needs to be useful.
Then if this is an area of their life they really want to improve, they will be very interested in learning more, and possibly open up their wallets.
In everything you do online from now on, make sure it’s useful, but incomplete.
Your reader needs to do SOMETHING in order to get the entire package.
Either pay for a product, sign up for an email list, leave a comment, whatever.
This is how you will win online with your blog.
3. Pick a product to promote before writing a blog post
If you want to write a blog post that promotes a product, then you want to find products to promote first before you write a blog post.
I’ve written about this more in depth here if you want a deeper look at it.
But essentially, you need to know HOW you are going to make money before you start anything.
So a blog post is often the first glimpse your reader gets of you and your marketing message.
Your blog post needs to be built around a product.
You don’t want to write a blog post, and then find a product that fits around that blog post.
It’s much harder to do it this way, plus you don’t know how much potentially this blog post could make you, so it could be a waste of time.
Picking a product first is important because it tells you how much money you could potentially make and also makes it worth while to promote this blog post and get traffic to it. At least this way you have a measurable amount of money you could potentially make.
But the biggest reason why you need to pick a product first is because it will help you tailor your marketing message to your readers better.
If you know you want to promote a jump higher ebook, then you can specifically talk about jumping higher tactics listed in the ebook and sales page. When the reader checks out the book, everything is streamlined and relevant.
It will lead to higher conversions.
Maybe just 1 more ever few days.
But an extra 30-50 dollars every few days is BIG money in the long run.
And if you do this consistently, then yea, its hundreds of dollars more per day in the long run.
4. Spend a lot of time keyword researching before writing your next blog post
A lot of people write blog posts that aren’t keyword researched.
While you can have success this way, it’s far from optimal.
Keyword research tells you what people are actually searching for in Google.
Not only that, you get an estimate of the volume people are searching for certain topics in Google.
It will tell you what people are interested in and give you topics to talk about.
And ultimate, you want to talk about things people are actively looking for.
In other words, you need to perform keyword research. You need to find out what people actually need.
When you base your blog posts around keywords people are looking for, you are automatically more relevant to your readers as well as the search engines.
You will also increase your chances of ranking in Google.
Ranking in Google is a big deal in the online marketing world. It’s like, everyone wants the free Google traffic. Everyone is fighting for it. And there’s just so little out there.
When you learn to find low competition keywords that have decent search volume and can be monetized in some way however, you are GOLDEN! This is the holy grail of keyword research, and SEO in general actually. You can read my article about that here.
5. Utilize email marketing with your blog
It blows my mind how many blogs don’t have an email list.
Your email list is your most valuable asset.
It’s your way of keeping in touch with your readers, and your way of continually enriching their lives with educational material.
Recommending them products and services is a simple consequence of educating them.
If you have a hunting blog, you’re going to teach your readers all about hunting.
But obviously at some point, your reader will need to go hunting right.
And it’s clear they need to buy hunting gear at some point.
So you can recommend them hunting stores, or recommend the best hunting related gear and tools, etc.
You can educate them through blog posts, of course, but using an email list is more effective.
People are more engaged with their inbox compared to blogs.
So your message is more likely to get through to them through email.
You want to nurture your list over time and build a relationship with them over time.
From that, you will be able to recommend them products and services which they will be more inclined to buy because they like and trust you, and it just means more money for you at the end of the day.
It’s why an email list is so valuable.
Whether you’re an affiliate or a product owner, you need to have an email list. Start one today if you don’t.