Most people don’t need a reminder, but I’ll say it anyway in case you’ve forgotten!
Your email subscribers are the MOST valuable asset you have.
For the amount of work you do vs the amount of money you can make with email subscribers, there is no better bang for your buck.
So it’s clear that it’s really really important to get as many qualified people as possible into your sphere of influence – which is your email lists.
With your email lists, you have the ability to email your readers as often as you like, and recommend products to them as often as you like as well.
Done right, it’s like writing your own checks.
So let’s get right into it. Here are 14 ways to get more email subscribers
14 Simple Tips To Get More Email Subscribers
1. Ask for an email in every blog post
When is the best time to ask for an email? I can’t think of many times better than at the end of your blog post. Think about it.
Your reader just spend all that time consuming your content.
You better believe they found it valuable.
You better believe they like and trust you (at least a little bit).
So why not ask for their email address to keep up to date with your blog at the end of your blog post?
Many people are already doing this, and it’s clear it works.
2. Use content upgrades effectively
A content upgrade is something your reader can download that is a simple progression of your blog post.
For example, if you wrote a blog post about keyword researching, and how to do it, you could also create a printable excel spreadsheet to help manage keyword researching.
As a reader who just read your blog article and wants to implement your keyword research teachings, this free spreadsheet is very valuable.
They will be MUCH more likely to download this spreadsheet. Of course they will need to give you their email in order for you to send it to them.
Content upgrades are in incredibly powerful way to increase your email subscribers.
I first learned about this from the guys at Authority Hacker. You can read their case study about it here.
3. Link to a landing page in your social media profiles
Most people link to their homepage from their social media profile.
While that’s fine, it doesn’t build your email list very well.
Instead of linking to your homepage, link to a specific page on your website where you have created a half crafted sign up page for people to sign up for your email list.
It’s an incredibly effective way to grow your email list faster.
A lot of people check out who you are on social media by visiting your website. Most people are directed to your homepage. However, send them to an optin page and give them the goods! Make them want to sign up with some of the techniques listed on this page. You’ll be well on your way to building a larger subscriber base.
4. Experiment with colors and fonts
I recommend experimenting with colors and fonts once you have your basics down of attracting emails.
It may only increase your subscribers by a few percent to maybe 5 or 10. But that’s a HUGE increase when you’re talking 100+ subscribers per day.
At the end of the day, you want to experiment with how your optin boxes look. It can wildly affect your optin rates, and ultimate, make you more money.
You’ll need a tool to test and track your progress. There are a ton out there. If you have purchased any premium email optin product, it will almost surely come with some sort of split testing. So I recommend you checking some out of you don’t have one.
5. Ask for just an email
It’s true that asking for a name and email will reduce optin rates. It’s weird, because filling out your name should be easy, but people are lazy and the more information you ask of them, the less likely they are to go through with optin in.
The minimal amount of information you can ask for is their email. So if you want to increase your subscribers, only ask for an email address.
Note that your quality could suffer a little because it’s such a low barrier of entry.
6. Get rid of distractions on your blog
If your goal is to get email subscribers, you need to eliminate as many distractions as possible on your blog.
I think the biggest distraction of all is advertisements.
Ads and email optin forms on the same page often don’t work well together.
You will need to decide which one is more important to you.
And maximize one or the other.
Personally, if you have a product that fits well with your blog post, I’d go after asking for an email and then educating and promoting the product through email. This should probably result is more money overall compared to having ads in the same space. Plus, you’ll be growing your email subscriber list.
Also, make sure to eliminate any other distractions. Weird background pictures, crazy colors, random videos playing, etc, are all things that take your readers eyes away from your content and optin boxes.
7. Use single optins
You can get your subscribers to confirm their email addresses or not.
The truth is, when you don’t ask subscribers to confirm their emails, you will build a larger email list faster. But the quality will be lower.
Some people like having a big large list. They like the quantity route. If you want to build huge lists then this is the way to go.
But if you’d rather build smaller sized lists that are more engaged, then asking for them to confirm their optin (double optin) is the route you probably want to go.
Though you will have less subscribers, people who confirm their emails will be more engaged with what you have to say because they are investing more into this relationship and therefore are more interested in what you have to say.
The single optin vs double optin debate is always ongoing. There is no right or wrong answer.
8. Experiment with button call to actions
Like experimenting with colors and fonts, your button (call to action) is something you can change and experiment with as well.
In fact, it’s a big deal!
Your call to action is a big part of your optin form and it’s the thing people click before subscribing to your email list.
The words you say along with the color of the button can dramatically increase your optin rates.
I’d worry about optimizing this once everything else is fairly settled and optimized.
This is more of a micro optimization for when everything else has been done to the best of your ability.
9. Use pop ups
Pop ups are annoying.
But they work.
And thats why you should consider using them.
If you want to aggressively grab emails from your readers, then pop ups is important because people actually fill them out.
Surprisingly, they do!
If your goal is to make more money with more subscribers, consider using pop ups to grab more emails.
10. Have several optin forms on your blog
Don’t settle for one email sign up form on the sidebar.
Have lots. How many is too many?
I don’t know.
But the sidebar, top of your content, bottom of your blog post, pop ups, and fly ins are all ways you can ask for an email.
By having most of these, or maybe all of them, will dramatically increase the amount of emails you’ll collect.
Sure, they can be distracting and annoying.
But that’s the way it goes online. Emails are heavily valuable, and email marketing is king. So grabbing those emails are incredibly important. Sometimes you just gotta be a little bit annoying to get what you want.
11. Provide insanely useful content
Your job as an influential blogger is to write content that is insanely good.
Like, when people find your blog post, they really really want to leave a comment telling you just how much they loved your article.
If you can have this kind of effect on people, then you are well on your way to building a large email list.
Because truth is, people want to learn things from people who know their stuff. Who can actually help them. Who understands their problems and issues.
If you write crap blog posts, then they won’t look at you as someone who can help them.
Why would they want to give up their email address?
So always be creating incredible content.
Always be making a difference and writing great stuff for your readers.
They will JUMP at the opportunity to stay up to date with your new posts and anything else you want to show them.
12. Give them a “carrot”
A carrot is something that gives your reader a reason to give you their email.
So a free ebook is an example.
One of the best carrots I’ve come across is from smart blogger, where you can give your email for a cheat sheet for writing posts that go viral. This is something every blogger wants and it’s very enticing to exchange an email for.
For you, you can create any kind of carrot. As long as your reader is very interested in it, they will be persuaded to trade their email for your carrot!
13. Make giving up an email a logical progression of your content
You want to ask for emails in a way that makes sense.
Reading an article about the calories in a banana and then asking for an email isn’t going to get you many emails.
It just doesn’t make sense.
But if you wrote an article about low carb recipes, and then asked for an email saying you send out free low carb recipes every Monday to email subscribers only, then YEA, this is relevant and is a logical progression of the content your reader just consumed.
They are more likely to give you their email after reading your content.
14. Have a blog worth loving
Above all, when you blog, you want a blog worth reading. Worth loving.
Ask yourself, if your blog suddenly disappeared, would people even notice?
If the answer is YES, then you are on the right track. It means you have a blog worth loving. Worth sharing. And you server a purpose.
It means you are valuable and have valuable information people care about.
And when people see and feel this from you, they are MUCH more likely to give you their email address.
More emails almost always means more money, whether it’s affiliate commissions or selling your own products.
Have any questions about this blog post? Have any tips to share? Hit me up in the comments below!