InventureX is one of the top of crowdfunding marketing companies out there, helping both entrepreneurs, inventors, and backers get the most out of a crowdfunding campaign.
With its rapid growth, the company has been able to help over 350 campaigns in just over six years. One of the leaders in helping with that growth is Mark Campbell, VP of Marketing who was recently recognized by Kevin O’Leary (Mr. Wonderful) from Shark Tank on his achievement.
Campbell recently answered a few questions for me on what he does, what he sees in the future for InventureX and just how much success some campaigns have had.
For those who don’t fully understand InventureX, what is the company about?
Basically, we work with people who have a crowdfunding campaign either already running, or considering launching one soon. We are a marketing company, and that allows us to really focus on putting the campaign in front of as many eyeballs as possible who could potentially help out through backing the project.
What is the biggest hindrance for campaigns when it comes to taking off with support?
There is good and bad with crowdfunding options growing so quickly online. The good news is, it is extremely easy to set up a campaign. I could probably set one up in a shorter amount of time than this interview. The bad news is, all of these campaigns have flooded the market in a lot of ways and often receive little or no attention from anyone really.
It can be very difficult to get exposure, even if the idea is great. There are no guarantees with a campaign, so what InventureX does is set each campaign up for maximum success.
Many creators and inventors do not have a lot of experience when it comes to marketing. By providing this service, it eliminates a pretty big barrier as we’re pros in this area and have the experience to set our clients up for success.
Why do you think so many people are turning to crowdfunding over other methods to obtain funding?
To me, crowdfunding is something that is relatable with those people who are most likely to ultimately purchase your product or service if the idea comes to fruition. There are obviously a lot of other ways to obtain funding, but it is more of a community type of feel with this set up.
Another advantage is that it works out both for the person behind a campaign, and those who support it. Anyone running a campaign is going to know exactly what type of funding they will be working with once it gets towards the end. Just about every campaign also runs incentives for early supporters, so they get some type of bonus out of the deal as well.
Do you see InventureX, or crowdfunding in general, slowing down any time soon?
I don’t think so, and I would say that even if I was not affiliated with InventureX. It just really seems like crowdfunding ties in so nicely with social media in general.
As long as that is the main way people communicate on a consistent basis, I feel as though crowdfunding is not going anywhere. As long as it is around, marketing will always be a need.
What are some success stories you can share involving campaigns and InventureX?
I would say the Purple Pillow and the New Wave E-bikes are two of our most successful campaigns we helped out with. They were both able to raise over $1 million to fund their ideas. They continue to be very successful as well.