Believe it or not, you don’t need a whole lot to run a successful SEO campaign. Not a college degree, ample experience in the industry, or a handbook as long as the seventh Harry Potter book. You’ll only need a couple of things — a willingness to learn and a depository of SEO tools at your disposal.

The best part? The tools don’t have to set you back a small fortune. In fact, here are three of the best SEO tools to use for your campaign, free of charge.

1. XML Sitemaps

Have you been searching for SEO tools to improve the technical side of your site’s search engine optimization? If so, XML Sitemaps is a great one. This tool lets you create an XML sitemap, which is basically a roadmap of all the pages on your website. It helps search engines understand your site’s structure and the information it contains.

You can start using XML Sitemaps by plugging in your site’s URL and some additional parameters if you’d like. Then, it’ll generate a completed XML sitemap that you can upload to your Google Search Console account.

2. Google PageSpeed Insights

Have you ever clicked on a Google search result and felt relieved that maybe the link can provide you with the solution you’ve been looking for? You wait eagerly for the page to load, but your enthusiasm soon turns to agony as you watch the loading circle chase itself hopelessly. You click off out of frustration and search for a different result that can offer a faster-paced answer.

As a business owner, you won’t want to put your potential customers through this experience. And you don’t have to, thanks to Google PageSpeed Insights

All you have to do is plug in one of your site’s URLs, and the tool will test the page’s loading time and performance on both desktop and mobile devices. It’ll display a score from 0-100 and recommend areas for improvement, such as:

  •             Deferring offscreen images
  •             Removing unused CSS
  •             Eliminating render-blocking resources

3. Answer the Public

Answer the Public produces hundreds (sometimes thousands) of keyword suggestions, and all you have to do is provide a single keyword. Let’s say you type in the word “dentist” into the search bar. Answer the Public will reward you with plenty of questions that people commonly ask on the Internet, such as:

  •             How often should I go to the dentist?
  •             How to overcome anxiety about the dentist?
  •             What to look for in a dentist’s office for children?

This tool lets you take advantage of long-tail keywords. Many SEO strategists prioritize short keyword phrases, but longer phrases tend to have lower search volumes and higher conversion rates.

There is one drawback to this tool, as it only allows you to perform two searches per day. However, this limitation shouldn’t be an issue if you plan your SEO strategy over a month or longer.

Start Perfecting Your SEO Strategy Now

With these three tools in your SEO arsenal, there’s no excuse to delay working on your website’s SEO strategy. However, we know that it’s a lot to take in at once, especially if you’re focused on handling your business’s operations. 

If you’re overwhelmed, we recommend testing out one of these tools at a time. Start experimenting with the tools at the top of our list and work your way down if you’re ready to watch your online presence grow.